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Rel=Nofollow Wastes PageRank
About 2 weeks ago Danny Sullivan highlighted that Google follows Javascript links, and that sculpting PageRank using rel=nofollow no longer works. Matt Cutts shared that second bit to the shock and awe of the SEO industry at the recent SMX conference.
And Nofollow Has Done so For Over a Year Now
While Matt Cutts only recently announced the change, this change is something that was done over a year ago:
More than a year ago, Google changed how the PageRank flows so that the five links without nofollow would flow one point of PageRank each.
Matt explained why they never disclosed the change back then:
At first, we figured that site owners or people running tests would notice, but they didn
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