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January 2nd, 2008

Search in 2007

john in Local Search, Universal search, analytics, google, microsoft, spidering

The following was originally presented on SEW

Universal/Blended search

  • What Does Universal Search Mean for SEM?
  • Ask Launches Ask3D
  • Universal Search Coming to Microsoft’s Live Search
  • Yahoo Search Gets Blended, Helpful
  • The Real Impact of Blended Search

Google Universal search

  • Google Goes Universal, Adds Navigation
  • Will Universal Search Mean Universal Domination?
  • Will Universal Search Drive Growth of Google’s Vertical Search Properties?
  • The Impact of Universal Search
  • What Does Universal Search Mean for SEM?
  • Universal Search for Small Business: What You Need to Know About Google’s New Search Results
  • Distilling Universal Search
  • The End of SEO, or a New Beginning?

Yahoo Panama

  • Yahoo Site Explorer Gets Updates
  • Yahoo Outlines Keys to PPC Success: Test, Test, Test
  • Panama from a Big Agency Perspective
  • comScore Defines Panama Effects
  • More Early Yahoo Panama Results
  • Early Returns Encouraging for Panama
  • Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
  • Panama Ad Ranking Algo Explained
  • Yahoo Quietly Making Algorithms Changes
  • Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

Yahoo Reorgs

  • Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes
  • Yahoo Builds “Brickhouse”
  • Yahoo Puts Addition on Brickhouse
  • Yahoo’s New Mission
  • Semel Ousted as Yahoo CEO
  • Yahoo Combining Search And Display
  • Yahoo Keeps Creating its Own Troubles
  • More Exec Moves at Yahoo
  • Overhaul, or Tune-Up at Yahoo?
  • Is Yahoo Gaining Momentum?
  • Yahoo CMO Resigns, Heading for Big Consumer Brand?

Ask 3D

  • Ask CEO Explains “The Algorithm”
  • The Algorithm Constantly Finds Jesus
  • Ask to Launch Contextual Ad Network
  • Ask Brings the Algorithm Mainstream
  • What Should Ask.com Do?
  • Ask Launches Ask3D
  • Ask.com Launches Major Updates
  • Ask.com: The Other Search Engine?
  • WSJ’s Mossberg Likes Ask3D
  • Ask Ads Shift Direction (for the Better)
  • Ask To Launch New PPC Platform October 2
  • IAC Splitting Into Five Separate Companies

Microsoft Live Search/AdCenter

  • Microsoft Still Hopeful, But Not Happy With Search Share
  • MSN adCenter Update Coming Soon
  • Microsoft Announces Changes To adCenter
  • Gates Plans to Spend Remaining Time Focusing on Search
  • Microsoft adCenter Could Win the Search Battle
  • Microsoft Updates Live Search
  • Overview of Microsoft Searchification
  • Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
  • Can Better Tools Make Up for Less Traffic for Microsoft?
  • Microsoft Adds More Tools for Search Marketers

AOL Platform A

  • AOL Turns Up Dial on FullView Marketing
  • AOL Creates Platform A, New Ad Network Division
  • AOL Adds Quigo to Platform A
  • AOL Acquires Q&A Platform Yedda

Social Media

  • Linkbait Rules As Linkbait - Masterful
  • Facebook on the Rise
  • Where the Influencers Roam
  • Why Are Search Marketers Getting Social?
  • Social Media Marketing Do’s and Don’ts
  • Can Social Media Work in Big Business?
  • Finding Success in Social Media
  • AOL announces changes to Netscape
  • AOL Moves Social News from Netscape.com to Propeller.com
  • Google to Launch OpenSocial APIs
  • OpenSocial and Search Marketing
  • Here Come the Social Network Ads
  • Privacy Group Takes on Facebook
  • Facebook Alters Beacon program

Personalization & Customization of SERPs

  • More Users to See Personalized Google Results
  • What Personalization Means to SEOs
  • Cutts: The End is Near for Black Hat SEO
  • Personalization, SEO, and Web Marketing
  • Google Gets Personal with iGoogle
  • Yahoo Testing New Query Refinement Tools
  • Google’s Sep Kamvar Discusses Personalization

Quality Score of Ads

  • Yahoo To Add Quality Score To Panama Feb. 5th
  • Yahoo Gives Tips To Improve Quality Score
  • Yahoo Ad Ranking System Now Live
  • Google to Update Ad Quality Scoring
  • Yahoo Launches Quality-Based Pricing
  • Google Quality Scoring: Changes And Insights
  • Google Makes Changes to Ads Quality Calculation
  • Implications of Google’s New Bid Calculations
  • Google Sheds Light on Ad Quality Score
  • Yahoo Shares Hints on Improving Quality Index
  • BidHero Brings Analytics to PPC Bid Management

SEM/SEO 2.0

  • The Future of Link Building
  • Why Are Search Marketers Getting Social?
  • The End of SEO, or a New Beginning?
  • Housebreaking the Search
  • Can the Search Marketing Industry Grow Up Fast Enough?
  • Everything You Assumed About Search Is About to Change
  • Getting Vertical Key to Google’s Ad Success
  • The Year Search Makes Contact With Everything
  • The Future of Search: Strategy, Execution, Evolution
  • Thoughts on Don Schultz’s Keynote at SES

Social Search

  • A Look at the Next Generation of Search?
  • Eurekster Adds Community Features
  • Wikia Search Plans Progressing
  • The “Bon Mots” of Social Search
  • Calacanis Launches Human-edited Search Engine
  • Seth Godin Interview
  • Mahalo Moves Forward
  • Search Wikia Launches Open Source, Distributed Crawler
  • ‘Knol’ - Google Unit of Knowledge - Expert Authors Gathering
  • Who’s Google Taking On with Knols?

Local Search

  • Vertical Strategies in Local Search
  • SuperPages.com Combines Local Search with Social Networking
  • A Look at Yahoo’s Local Ad Options
  • Yahoo’s Local Ad Options
  • Citysearch to Acquire Insider Pages
  • Local Search, IYP Set to Grow
  • Google Enhances its Local Business Center
  • The Webification of SMBs
  • Local Video Advertising on the Move
  • Superpages.com Revises Ad Algorithm
  • Marchex Launches Content-Rich Direct-Navigation Strategy
  • Getting Started in Local Search
  • Yellow Pages and Search
  • The Local Search Landscape
  • Marchex Connects Its Local-Vertical Network

Mobile Search

  • Yahoo, Microsoft Get Mobile
  • Yahoo Increases Reach of OneSearch
  • Is This the Year for Mobile Search?
  • Google Mobile to Start Running AdWords
  • The Year for Mobile Ads is Here…Really
  • Gary Price on Mobile Search
  • Google AdSense for Mobile

Paid Links

  • Google Goes to War on Paid Text Links
  • Wikipedia External Links Now “Nofollow”
  • Googlebombs Defused
  • Adam Lasnik on Paid Links
  • More Search Marketers Weigh in on Paid Links
  • Matt Cutts’ Paid Links Update
  • Google Webmaster Tools Adds Paid Links Reporting
  • Paid Links Discussions at San Jose
  • The Great Link Buying Debate
  • The Paid Links Debate: Shades of Gray
  • A look into the purpose of Google’s “PageRank update”
  • Matt Cutts Confirms Google-Slap
  • Google Makes Paid Link Guidelines Crystal Clear

Search in the Mix/Integration

  • Plan Your SEO for the Long Haul
  • Search Seen as Most Effective by Marketers
  • In the Mix: Search in the Overall Marketing Mix
  • Coordinating Search with External Media: Can Less Be More?
  • Searching for Options: Integration Spells Sweet Success
  • Is Your Paid Search Campaign Part of a Mix or a Mess?
  • Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
  • The Beginning of the Fragmentation of Search
  • Baking SEO into a Full Fledged Interactive Work Plan
  • SEW Experts: SEMs Get ‘No Respect’ No More

Click Fraud

  • It’s Time to See What’s In the PPC Sausage
  • Click Fraud Numbers Up, Content Networks Near 20%
  • Google Refutes Click Fraud Numbers, Once Again
  • Yahoo Steps Up Click Fraud Efforts
  • Google Shares More Click Fraud Numbers
  • Click Quality Council Outlines 8 Principles of Click Quality
  • Google, Yahoo Respond to Click Quality Council Guidelines
  • Fair Isaac Click Fraud Report Spreads False Alarm
  • Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
  • Google, Yahoo Launch Click Fraud Resource Centers
  • Forbes Looks at Click Fraud – and Doesn’t Sensationalize It!

G-phone/Android

  • Google and Microsoft Rumors: Implications for Mobile Local Search
  • The Gphone and Mobile Local Search
  • GPhone a Linux-based Mobile OS?
  • Google Android: Mobile Platform, No Gphone (Yet)

Analytics

  • Stone Temple Consulting Publishes Web Analytics Shootout Results
  • Google Analytics Update
  • Microsoft “Gatineau” Analytics in Beta

    Aquisitions

    Google-DoubleClick, Feedburner

    • Google to Buy DoubleClick
    • Google/DoubleClick Deal Shakes Things Up
    • Google and DoubleClick’s Integration Hurdles
    • Google Acquires Feedburner
    • FTC Looking at Google-DoubleClick Deal?
    • Google-DoubleClick Deal Faces Congressional Scrutiny
    • Google-DoubleClick Hearings Get Muddled
    • Google, DoubleClick: Myths and Facts
    • GoogleClick Clears One Hurdle, Another Looms
    • Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition
    • FTC approves Google’s acquisition of DoubleClick

    Microsoft-aQuantive

    • Microsoft to Acquire aQuantive
    • Microsoft Completes aQuantive Acquisition

    Yahoo-Right Media

    • Yahoo to Acquire Right Media
    • Yahoo Closes Right Media Deal

    AOL

    • AOL on Ad Technology Buying Binge

    Others

    • Interpublic Group Acquires Reprise Media
    • WPP Snaps Up 24/7 Real Media
    • 360i in Management Buyout
    • Business.com Acquired by Yellow Pages Publisher
    • Marchex to Acquire Pay-per-Call Provider
    • Omniture Acquires Offermatica
    • Idearc Buys Switchboard, Other Assets from InfoSpace
    • The Impact of the Omniture - Visual Sciences Merger
    • AT&T To Acquire Pay Per Call Company Ingenio

    SEW/SES

    • Kevin Ryan Named VP & Global Content Director, Search Engine Watch and Search Engine StrategiesHappy 10th Birthday Search Engine Watch
    • Kevin Ryan on the Future of Search Engine Strategies
    • Update on SES Advisory Board
    • New Look, New Awards
    • Kevin Heisler Joins SEW as Executive Editor
    • Interview with Kevin Ryan of SES
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    November 9th, 2007

    Universal Search and Seizure

    john in Universal search

    At SES in San Jose during the Universal Search session I asked about safe and moderate safe searching options moderating the universal search to prevent an optimized image from an illegitimate source to pop up in front of my kid.

    They had no answer then, but do now based on this article at searchengineland.com and diplayed below:

    Chewing Gum, Google Universal Search & Is That A Nude Woman?

    Here’s latest Google Universal Search funny, this time for chewing gum. Three images at the top. You’ve got your gumballs, your Juicy Fruit and your — um — naked woman? Yep:

    Chewing Gum & Naked Woman

    You can’t really see that much, so I haven’t bothered to place a strategic black dot. Those concerned that this might have come up in front of a classroom of kids will be happy to know that if Google SafeSearch is on, then none of the images show. This is because it appears that SafeSearch overrides Google Universal Search image integration, regardless if a picture is explicit or not.

    I say this because if you do an image search for chewing gum with SafeSearch in the “moderate” setting, which should filter out any explicit images, the woman still appears in the top results. Thus, Google doesn’t consider the picture explicit.

    It’s only if you use the “strict” setting, which removes content based on the words on pages, that the picture disappears. And if you go to the page this picture appears on, which lets you watch the Danish chewing gum commercial it’s from, you can see words like “naked” and “penis” that probably trigger the strict filtering.

    See also Google Universal Search Means Looking For Raccoons Is No Longer Family Friendly for our last funny like this.

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