The following was originally presented on SEW
Universal/Blended search
- What Does Universal Search Mean for SEM?
- Ask Launches Ask3D
- Universal Search Coming to Microsoft’s Live Search
- Yahoo Search Gets Blended, Helpful
- The Real Impact of Blended Search
Google Universal search
- Google Goes Universal, Adds Navigation
- Will Universal Search Mean Universal Domination?
- Will Universal Search Drive Growth of Google’s Vertical Search Properties?
- The Impact of Universal Search
- What Does Universal Search Mean for SEM?
- Universal Search for Small Business: What You Need to Know About Google’s New Search Results
- Distilling Universal Search
- The End of SEO, or a New Beginning?
Yahoo Panama
- Yahoo Site Explorer Gets Updates
- Yahoo Outlines Keys to PPC Success: Test, Test, Test
- Panama from a Big Agency Perspective
- comScore Defines Panama Effects
- More Early Yahoo Panama Results
- Early Returns Encouraging for Panama
- Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
- Panama Ad Ranking Algo Explained
- Yahoo Quietly Making Algorithms Changes
- Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More
Yahoo Reorgs
- Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes
- Yahoo Builds “Brickhouse”
- Yahoo Puts Addition on Brickhouse
- Yahoo’s New Mission
- Semel Ousted as Yahoo CEO
- Yahoo Combining Search And Display
- Yahoo Keeps Creating its Own Troubles
- More Exec Moves at Yahoo
- Overhaul, or Tune-Up at Yahoo?
- Is Yahoo Gaining Momentum?
- Yahoo CMO Resigns, Heading for Big Consumer Brand?
Ask 3D
- Ask CEO Explains “The Algorithm”
- The Algorithm Constantly Finds Jesus
- Ask to Launch Contextual Ad Network
- Ask Brings the Algorithm Mainstream
- What Should Ask.com Do?
- Ask Launches Ask3D
- Ask.com Launches Major Updates
- Ask.com: The Other Search Engine?
- WSJ’s Mossberg Likes Ask3D
- Ask Ads Shift Direction (for the Better)
- Ask To Launch New PPC Platform October 2
- IAC Splitting Into Five Separate Companies
Microsoft Live Search/AdCenter
- Microsoft Still Hopeful, But Not Happy With Search Share
- MSN adCenter Update Coming Soon
- Microsoft Announces Changes To adCenter
- Gates Plans to Spend Remaining Time Focusing on Search
- Microsoft adCenter Could Win the Search Battle
- Microsoft Updates Live Search
- Overview of Microsoft Searchification
- Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
- Can Better Tools Make Up for Less Traffic for Microsoft?
- Microsoft Adds More Tools for Search Marketers
AOL Platform A
- AOL Turns Up Dial on FullView Marketing
- AOL Creates Platform A, New Ad Network Division
- AOL Adds Quigo to Platform A
- AOL Acquires Q&A Platform Yedda
Social Media
- Linkbait Rules As Linkbait - Masterful
- Facebook on the Rise
- Where the Influencers Roam
- Why Are Search Marketers Getting Social?
- Social Media Marketing Do’s and Don’ts
- Can Social Media Work in Big Business?
- Finding Success in Social Media
- AOL announces changes to Netscape
- AOL Moves Social News from Netscape.com to Propeller.com
- Google to Launch OpenSocial APIs
- OpenSocial and Search Marketing
- Here Come the Social Network Ads
- Privacy Group Takes on Facebook
- Facebook Alters Beacon program
Personalization & Customization of SERPs
- More Users to See Personalized Google Results
- What Personalization Means to SEOs
- Cutts: The End is Near for Black Hat SEO
- Personalization, SEO, and Web Marketing
- Google Gets Personal with iGoogle
- Yahoo Testing New Query Refinement Tools
- Google’s Sep Kamvar Discusses Personalization
Quality Score of Ads
- Yahoo To Add Quality Score To Panama Feb. 5th
- Yahoo Gives Tips To Improve Quality Score
- Yahoo Ad Ranking System Now Live
- Google to Update Ad Quality Scoring
- Yahoo Launches Quality-Based Pricing
- Google Quality Scoring: Changes And Insights
- Google Makes Changes to Ads Quality Calculation
- Implications of Google’s New Bid Calculations
- Google Sheds Light on Ad Quality Score
- Yahoo Shares Hints on Improving Quality Index
- BidHero Brings Analytics to PPC Bid Management
SEM/SEO 2.0
- The Future of Link Building
- Why Are Search Marketers Getting Social?
- The End of SEO, or a New Beginning?
- Housebreaking the Search
- Can the Search Marketing Industry Grow Up Fast Enough?
- Everything You Assumed About Search Is About to Change
- Getting Vertical Key to Google’s Ad Success
- The Year Search Makes Contact With Everything
- The Future of Search: Strategy, Execution, Evolution
- Thoughts on Don Schultz’s Keynote at SES
Social Search
- A Look at the Next Generation of Search?
- Eurekster Adds Community Features
- Wikia Search Plans Progressing
- The “Bon Mots” of Social Search
- Calacanis Launches Human-edited Search Engine
- Seth Godin Interview
- Mahalo Moves Forward
- Search Wikia Launches Open Source, Distributed Crawler
- ‘Knol’ - Google Unit of Knowledge - Expert Authors Gathering
- Who’s Google Taking On with Knols?
Local Search
- Vertical Strategies in Local Search
- SuperPages.com Combines Local Search with Social Networking
- A Look at Yahoo’s Local Ad Options
- Yahoo’s Local Ad Options
- Citysearch to Acquire Insider Pages
- Local Search, IYP Set to Grow
- Google Enhances its Local Business Center
- The Webification of SMBs
- Local Video Advertising on the Move
- Superpages.com Revises Ad Algorithm
- Marchex Launches Content-Rich Direct-Navigation Strategy
- Getting Started in Local Search
- Yellow Pages and Search
- The Local Search Landscape
- Marchex Connects Its Local-Vertical Network
Mobile Search
- Yahoo, Microsoft Get Mobile
- Yahoo Increases Reach of OneSearch
- Is This the Year for Mobile Search?
- Google Mobile to Start Running AdWords
- The Year for Mobile Ads is Here…Really
- Gary Price on Mobile Search
- Google AdSense for Mobile
Paid Links
- Google Goes to War on Paid Text Links
- Wikipedia External Links Now “Nofollow”
- Googlebombs Defused
- Adam Lasnik on Paid Links
- More Search Marketers Weigh in on Paid Links
- Matt Cutts’ Paid Links Update
- Google Webmaster Tools Adds Paid Links Reporting
- Paid Links Discussions at San Jose
- The Great Link Buying Debate
- The Paid Links Debate: Shades of Gray
- A look into the purpose of Google’s “PageRank update”
- Matt Cutts Confirms Google-Slap
- Google Makes Paid Link Guidelines Crystal Clear
Search in the Mix/Integration
- Plan Your SEO for the Long Haul
- Search Seen as Most Effective by Marketers
- In the Mix: Search in the Overall Marketing Mix
- Coordinating Search with External Media: Can Less Be More?
- Searching for Options: Integration Spells Sweet Success
- Is Your Paid Search Campaign Part of a Mix or a Mess?
- Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
- The Beginning of the Fragmentation of Search
- Baking SEO into a Full Fledged Interactive Work Plan
- SEW Experts: SEMs Get ‘No Respect’ No More
Click Fraud
- It’s Time to See What’s In the PPC Sausage
- Click Fraud Numbers Up, Content Networks Near 20%
- Google Refutes Click Fraud Numbers, Once Again
- Yahoo Steps Up Click Fraud Efforts
- Google Shares More Click Fraud Numbers
- Click Quality Council Outlines 8 Principles of Click Quality
- Google, Yahoo Respond to Click Quality Council Guidelines
- Fair Isaac Click Fraud Report Spreads False Alarm
- Fair Isaac Pegs Billed Click Fraud at 10-15% – IN VERY LIMITED CASES
- Google, Yahoo Launch Click Fraud Resource Centers
- Forbes Looks at Click Fraud – and Doesn’t Sensationalize It!
G-phone/Android
- Google and Microsoft Rumors: Implications for Mobile Local Search
- The Gphone and Mobile Local Search
- GPhone a Linux-based Mobile OS?
- Google Android: Mobile Platform, No Gphone (Yet)
Analytics
Aquisitions
Google-DoubleClick, Feedburner
- Google to Buy DoubleClick
- Google/DoubleClick Deal Shakes Things Up
- Google and DoubleClick’s Integration Hurdles
- Google Acquires Feedburner
- FTC Looking at Google-DoubleClick Deal?
- Google-DoubleClick Deal Faces Congressional Scrutiny
- Google-DoubleClick Hearings Get Muddled
- Google, DoubleClick: Myths and Facts
- GoogleClick Clears One Hurdle, Another Looms
- Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition
- FTC approves Google’s acquisition of DoubleClick
Microsoft-aQuantive
Yahoo-Right Media
AOL
Others
- Interpublic Group Acquires Reprise Media
- WPP Snaps Up 24/7 Real Media
- 360i in Management Buyout
- Business.com Acquired by Yellow Pages Publisher
- Marchex to Acquire Pay-per-Call Provider
- Omniture Acquires Offermatica
- Idearc Buys Switchboard, Other Assets from InfoSpace
- The Impact of the Omniture - Visual Sciences Merger
- AT&T To Acquire Pay Per Call Company Ingenio
SEW/SES
- Kevin Ryan Named VP & Global Content Director, Search Engine Watch and Search Engine StrategiesHappy 10th Birthday Search Engine Watch
- Kevin Ryan on the Future of Search Engine Strategies
- Update on SES Advisory Board
- New Look, New Awards
- Kevin Heisler Joins SEW as Executive Editor
- Interview with Kevin Ryan of SES