Universal/Blended search

• What Does Universal Search Mean for SEM?
• Ask Launches Ask3D
• Universal Search Coming to Microsoft’s Live Search
• Yahoo Search Gets Blended, Helpful
• The Real Impact of Blended Search

Google Universal search

• Google Goes Universal, Adds Navigation
• Will Universal Search Mean Universal Domination?
• Will Universal Search Drive Growth of Google’s Vertical Search Properties?
• The Impact of Universal Search
• What Does Universal Search Mean for SEM?
• Universal Search for Small Business: What You Need to Know About Google’s New Search Results
• Distilling Universal Search
• The End of SEO, or a New Beginning?

Yahoo Panama

• Yahoo Site Explorer Gets Updates
• Yahoo Outlines Keys to PPC Success: Test, Test, Test
• Panama from a Big Agency Perspective
• comScore Defines Panama Effects
• More Early Yahoo Panama Results
• Early Returns Encouraging for Panama
• Time to Put the Pipe Wrench Away? Semel Says: “We Fixed the Plumbing”
• Panama Ad Ranking Algo Explained
• Yahoo Quietly Making Algorithms Changes
• Yahoo Fine Tuning Panama Tools, Launches Campaign Tune Up and More

Yahoo Reorgs

• Yahoo Reorg In Full Effect: Advertiser and Publisher Group Changes
• Yahoo Builds “Brickhouse”
• Yahoo Puts Addition on Brickhouse
• Yahoo’s New Mission
• Semel Ousted as Yahoo CEO
• Yahoo Combining Search And Display
• Yahoo Keeps Creating its Own Troubles
• More Exec Moves at Yahoo
• Overhaul, or Tune-Up at Yahoo?
• Is Yahoo Gaining Momentum?
• Yahoo CMO Resigns, Heading for Big Consumer Brand?

Ask 3D

• Ask CEO Explains “The Algorithm”
• The Algorithm Constantly Finds Jesus
• Ask to Launch Contextual Ad Network
• Ask Brings the Algorithm Mainstream
• What Should Ask.com Do?
• Ask Launches Ask3D
• Ask.com Launches Major Updates
• Ask.com: The Other Search Engine?
• WSJ’s Mossberg Likes Ask3D
• Ask Ads Shift Direction (for the Better)
• Ask To Launch New PPC Platform October 2
• IAC Splitting Into Five Separate Companies

Microsoft Live Search/AdCenter

• Microsoft Still Hopeful, But Not Happy With Search Share
• MSN adCenter Update Coming Soon
• Microsoft Announces Changes To adCenter
• Gates Plans to Spend Remaining Time Focusing on Search
• Microsoft adCenter Could Win the Search Battle
• Microsoft Updates Live Search
• Overview of Microsoft Searchification
• Microsoft adCenter Adds Immediate Editorial Updates, Daily Spend Limits
• Can Better Tools Make Up for Less Traffic for Microsoft?
• Microsoft Adds More Tools for Search Marketers

AOL Platform A

• AOL Turns Up Dial on FullView Marketing
• AOL Creates Platform A, New Ad Network Division
• AOL Adds Quigo to Platform A
• AOL Acquires Q&A Platform Yedda

Social Media

• Linkbait Rules As Linkbait – Masterful
• Facebook on the Rise
• Where the Influencers Roam
• Why Are Search Marketers Getting Social?
• Social Media Marketing Do’s and Don’ts
• Can Social Media Work in Big Business?
• Finding Success in Social Media
• AOL announces changes to Netscape
• AOL Moves Social News from Netscape.com to Propeller.com
• Google to Launch OpenSocial APIs
• OpenSocial and Search Marketing
• Here Come the Social Network Ads
• Privacy Group Takes on Facebook
• Facebook Alters Beacon program

Personalization & Customization of SERPs

• More Users to See Personalized Google Results
• What Personalization Means to SEOs
• Cutts: The End is Near for Black Hat SEO
• Personalization, SEO, and Web Marketing
• Google Gets Personal with iGoogle
• Yahoo Testing New Query Refinement Tools
• Google’s Sep Kamvar Discusses Personalization

Quality Score of Ads

• Yahoo To Add Quality Score To Panama Feb. 5th
• Yahoo Gives Tips To Improve Quality Score
• Yahoo Ad Ranking System Now Live
• Google to Update Ad Quality Scoring
• Yahoo Launches Quality-Based Pricing
• Google Quality Scoring: Changes And Insights
• Google Makes Changes to Ads Quality Calculation
• Implications of Google’s New Bid Calculations
• Google Sheds Light on Ad Quality Score
• Yahoo Shares Hints on Improving Quality Index
• BidHero Brings Analytics to PPC Bid Management

SEM/SEO 2.0

• The Future of Link Building
• Why Are Search Marketers Getting Social?
• The End of SEO, or a New Beginning?
• Housebreaking the Search
• Can the Search Marketing Industry Grow Up Fast Enough?
• Everything You Assumed About Search Is About to Change
• Getting Vertical Key to Google’s Ad Success
• The Year Search Makes Contact With Everything
• The Future of Search: Strategy, Execution, Evolution
• Thoughts on Don Schultz’s Keynote at SES

Social Search

• A Look at the Next Generation of Search?
• Eurekster Adds Community Features
• Wikia Search Plans Progressing
• The “Bon Mots” of Social Search
• Calacanis Launches Human-edited Search Engine
• Seth Godin Interview
• Mahalo Moves Forward
• Search Wikia Launches Open Source, Distributed Crawler
• ‘Knol’ – Google Unit of Knowledge – Expert Authors Gathering
• Who’s Google Taking On with Knols?

Local Search

• Vertical Strategies in Local Search
• SuperPages.com Combines Local Search with Social Networking
• A Look at Yahoo’s Local Ad Options
• Yahoo’s Local Ad Options
• Citysearch to Acquire Insider Pages
• Local Search, IYP Set to Grow
• Google Enhances its Local Business Center
• The Webification of SMBs
• Local Video Advertising on the Move
• Superpages.com Revises Ad Algorithm
• Marchex Launches Content-Rich Direct-Navigation Strategy
• Getting Started in Local Search
• Yellow Pages and Search
• The Local Search Landscape
• Marchex Connects Its Local-Vertical Network

Mobile Search

• Yahoo, Microsoft Get Mobile
• Yahoo Increases Reach of OneSearch
• Is This the Year for Mobile Search?
• Google Mobile to Start Running AdWords
• The Year for Mobile Ads is Here…Really
• Gary Price on Mobile Search
• Google AdSense for Mobile

Paid Links

• Google Goes to War on Paid Text Links
• Wikipedia External Links Now “Nofollow”
• Googlebombs Defused
• Adam Lasnik on Paid Links
• More Search Marketers Weigh in on Paid Links
• Matt Cutts’ Paid Links Update
• Google Webmaster Tools Adds Paid Links Reporting
• Paid Links Discussions at San Jose
• The Great Link Buying Debate
• The Paid Links Debate: Shades of Gray
• A look into the purpose of Google’s “PageRank update”
• Matt Cutts Confirms Google-Slap
• Google Makes Paid Link Guidelines Crystal Clear

Search in the Mix/Integration

• Plan Your SEO for the Long Haul
• Search Seen as Most Effective by Marketers
• In the Mix: Search in the Overall Marketing Mix
• Coordinating Search with External Media: Can Less Be More?
• Searching for Options: Integration Spells Sweet Success
• Is Your Paid Search Campaign Part of a Mix or a Mess?
• Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners
• The Beginning of the Fragmentation of Search
• Baking SEO into a Full Fledged Interactive Work Plan
• SEW Experts: SEMs Get ‘No Respect’ No More

Click Fraud

• It’s Time to See What’s In the PPC Sausage
• Click Fraud Numbers Up, Content Networks Near 20%
• Google Refutes Click Fraud Numbers, Once Again
• Yahoo Steps Up Click Fraud Efforts
• Google Shares More Click Fraud Numbers
• Click Quality Council Outlines 8 Principles of Click Quality
• Google, Yahoo Respond to Click Quality Council Guidelines
• Fair Isaac Click Fraud Report Spreads False Alarm
• Fair Isaac Pegs Billed Click Fraud at 10-15%
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