Search Engine Optimization
Each time you request a Site Collection (http://domain/) or a Site (http://domain/foo/) of your Publishing Site you get redirected to the .aspx”>http://domain/Pages/<WelcomePage>.aspx. SharePoint 2007 uses the 302 header (location temporarily moved) for this purpose. Surprisingly even WSS uses the 302 header to redirect a root url to the default.aspx. In comparison ASP.NET uses an internal […]
There are a lot of good reasons to use a robots.txt file but one of the increasingly important ones is to prevent unwanted visits from robots. If you notice in your logs that there are a lot of user-agents that you don’t recognize you may be getting visits from crawlers that add no value to […]
My counselsee had an accident last night and had to alert us that he would not be in today. My counselor responded asking “How do you twist your ankle doing search?”
The truth is that there are several work related hazards to SEO and here are the top 10:
The top 10 reasons people twist their […]
1. Redirect to Files or Directories
Redirect permanent /oldfile.html http://www.domain.com/filename.html or
Redirect 301 /oldfile.html http://www.domain.com/filename.html
Redirect 301 /olddirectory/oldfile.html http://www.domain.com/newdirectory/newfile.html
Redirect 301 www.olddomain.com/
Also you can program your home page to always load the www.domain.com version of the URL regardless of your actualy homepage file or a user not typing www.
1a.To redirect the non-www version use:
Options +FollowSymLinks
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com [NC]
RewriteRule […]
The following was originally presented on SEW
Universal/Blended search
What Does Universal Search Mean for SEM?
Ask Launches Ask3D
Universal Search Coming to Microsoft’s Live Search
Yahoo Search Gets Blended, Helpful
The Real Impact of Blended Search
Google Universal search
Google Goes Universal, Adds Navigation
Will Universal Search Mean Universal Domination?
Will Universal Search Drive Growth of Google’s Vertical Search Properties?
The Impact of Universal Search
What […]
Implement ACAP
What do I need to do to use ACAP on my website?
ACAP may be already be used in a variety of different business contexts, but its main initial purpose is for communicating access and usage permissions to web crawlers (also known as ’spiders’ or ‘robots’) - the automated processes employed by search engine operators […]
After a year of discussions, ACAP — Automated Content Access Protocol — was released today as a sort of robots.txt 2.0 system for telling search engines what they can or can’t include in their listings. However, none of the major search engines support ACAP, and its future remains firmly one of “watch and see.” Below, […]
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My post last week on measuring visitor engagement was pretty long by the time I outlined the calculation, so I put off publishing examples of how the metric could be used until now. I’m excited to see that this topic has generated so much interest, both in terms of comments and […]
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A number of you have commented that I have been oddly quiet on the subject of Omniture planning to acquire Visual Sciences and then the news that four senior-most managers at WebTrends were let go. It’s not that I don’t have an opinion — I can assure you that I do […]
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Body:
Many things factor into overall ranking of a web site. Some of the more obvious ones include: site availability, amount of content, keyword density, etc… But what about the things that harm your sites rankings which you may be doing and should NOT be? This list would include: keyword stuffing, trying […]
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