Search Engine Optimization
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My post last week on measuring visitor engagement was pretty long by the time I outlined the calculation, so I put off publishing examples of how the metric could be used until now. I’m excited to see that this topic has generated so much interest, both in terms of comments and […]
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A number of you have commented that I have been oddly quiet on the subject of Omniture planning to acquire Visual Sciences and then the news that four senior-most managers at WebTrends were let go. It’s not that I don’t have an opinion — I can assure you that I do […]
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Many things factor into overall ranking of a web site. Some of the more obvious ones include: site availability, amount of content, keyword density, etc… But what about the things that harm your sites rankings which you may be doing and should NOT be? This list would include: keyword stuffing, trying […]
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Tracking the health of your campaigns is a required evil. It’s not always the most glamorous thing sifting through numbers and comparing goals, conversations, statistics, etc… Fortunately this can be simplified using SharePoint 2007 KPI’s. Google reports can be scheduled and exported to spreadsheets. These spreadsheets can then be used by SharePoint […]
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Google Analytics (GA) is cool. It’s robust enough for the major analytic components and you just can’t beat the value – mainly because it FREE! GA is a web analytics package provided free by Google. You sign up, plug some JavaScript into your site (provided to you during the sign up […]
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It’s a song/commercial spoof called “Mr. Overzealous SharePoint User” and I don’t care who you are – it’s funny! Download and Listen!
Category: Novice SEO Techniques
Published: 9/30/2007 12:21 AM
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Here’s some techniques I use with SEO efforts which I feel are easily overlooked: Domain registration, keyword density matching, page weight, page name, page title, domain forwarding and search engine registration.
One of the easiest things to do is register your domain for as many years as financially feasible. The legitimacy […]
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It’s worth mentioning that we are not talking about the SharePoint 2007 theme which allows you to control the look/feel of your site via styling. We are talking about the overall subject matter of your site. In terms of a SharePoint 2007 WCM site, theme relevant content refers to ensuring your […]
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When you have a site set to inherit permissions from its parent it becomes easy to forget which SharePoint site groups you are working with. I’ve seen this happen more than once, so maybe this short post will spare you the heartache. I find it best when standing up a new […]
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Keeping your sites content fresh is pretty vital when keeping search engine optimization concerns in proper perspective. In fact, keeping fresh content is pretty important regardless of what your perspective on SEO. It has been said that on the internet, “content is king”. I tend to agree with this statement. Content […]
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